Information We Collect

Information you provide

• Account and profile: name, email, password, phone.
• Orders and payments: billing, shipping, order details. Payment card data is processed by our payment processor and not stored on our servers.
• Customer support: the content of messages and attachments you send us.
• Marketing preferences: newsletter opt-ins and communication choices.

Information collected automatically

• Device and usage: IP address, browser, device type, pages viewed, time on page, referrers.
• Cookies and similar technologies: identifiers that help the Site function, remember choices, and measure performance. See Cookies.

Information from third parties

• Payment and fraud prevention partners: payment approval, fraud signals.
• Logistics and carriers: delivery status and tracking events.
• Analytics and advertising partners: aggregate insights on Site usage.

How We Use Information

• Process and fulfill orders, including payments, shipping, and returns.
• Provide and improve the Site, products, and user experience.
• Communicate about orders, account matters, and service updates.
• Send marketing communications with your consent and honor opt-outs.
• Detect, prevent, and investigate fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our terms.

Legal Bases (EEA/UK)

Where GDPR/UK GDPR applies, we process personal data on these bases:

• Contract: to perform a contract with you (order processing, account).
• Consent: for optional cookies or marketing. You can withdraw consent at any time.
• Legitimate interests: to secure and improve the Site, prevent fraud, and market to existing customers, balanced against your rights.
• Legal obligation: to keep records and comply with law.

Cookies and Tracking

We use:

• Strictly necessary: required for core functions such as cart and checkout.
• Performance/analytics: to understand usage and improve services.
• Preference: to remember choices such as language or region.
• Advertising: to measure campaigns and, if used, show relevant offers.

Controls: You can manage cookies in your browser settings and, where provided on the Site, via cookie preferences. If you block cookies, some features may not work.

Do Not Track: We do not respond to DNT signals due to lack of industry standard.

Sharing and Disclosure

We share personal information with:

• Service providers acting on our behalf, such as hosting, security, analytics, payment processing, email, customer support, and logistics.
• Professional advisors and auditors under confidentiality.
• Authorities when required by law or to protect rights and safety.
• Business transfers in connection with a merger, acquisition, or asset sale.

No sale or share for cross-context behavioral advertising: We do not “sell” personal information or “share” it for cross-context behavioral advertising as defined by California law.

Data Retention

We keep personal information only as long as needed for the purposes described above, including legal, accounting, or reporting requirements. Retention periods depend on the type of data, the purpose, and applicable law.

International Transfers

Your information may be transferred to and processed in countries outside your own. Where required, we use appropriate safeguards such as standard contractual clauses to protect your data.

Data Security

We apply administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.

Your Rights

EEA/UK residents

• Access, rectify, or erase your personal data.
• Restrict or object to processing.
• Data portability.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with a supervisory authority.

California residents

• Know, access, and obtain a copy of personal information.
• Request deletion or correction.
• Opt out of sale or share of personal information (we do not sell or share).
• Limit use and disclosure of sensitive personal information (we do not use SPI to infer characteristics).
• Non-discrimination for exercising rights.

To exercise rights, contact us at privacy@asadogaucho.com. We may need to verify your identity. Authorized agents may submit requests with valid authorization and verification.

Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child provided personal information, contact us to delete it.

Third-Party Links

The Site may link to third-party websites or services. Their privacy practices are governed by their own policies.

Changes to This Policy

We may update this Policy. We will post the new version on this page with a new effective date.

Contact

Questions or requests: privacy@asadogaucho.com

Last updated: 20 October 2025